How To Sell BETTER!

1. NUMBER ONE: THINK LIKE A BUYER!


How many key words do you type in when you search for something? Specifics matter! VERY RARELY does a customer just "click" on categories and start reading.
Almost 100% of purchases are made by someone that did a specific search for specific item. Example - I want to sell my daughters clothing. So my TITLE for this auction will read:
Baby/Toddler Clothes Lot 3T/3 Summer Clothing (etc, etc..)You can use item specifics such as NAME BRANDS, COLORS, NAME-OF-LINE (Like Gymboree clothing always has a line-of-clothing specific name example: Cherry Pie), Whether or not it is NEW, New with tags (NWT), New without tags (NWOT), Brand New In Box (BNIB), Excellent Used Condition (EUC), Good Used Condition (GUC)
And on, and on. Even if YOU don't know what those terms stand for, or may think they aren't pertinent: They VERY MUCH Are, to okayers that have been around awhile. And THOSE are the very folks you want to be bidding on your stuff!
If you need help, look at your item. Put it in your lap and sit in front of your geputer. What have you got? Is it last years jacket from Walmart? Or a coffeepot Mom sent that you will never use? Or just an old manual that went with your long-gone exercise equipment? Lets pretend it is my daughters clothing again.
What size is it? (2)Brand? (Cherokee)So I type in the generic okay search box "Cherokee sweatshirt 2"
What I get are all the results that everyone else has listed similar to mine right now. Whose has the MOST bids? WHY? Is there something in their title that drew more bidders to that specific auction? Was it words like "Pink", Or "Like New", Or "NR" (No Reserve Price), Or even ranges of sizes (2,2t,24 months)? You can use there research visits to help you figure out what will work for your product. Remember that HONESTY is KEY. If that buyer feels you misrepresented the item, you could be in for trouble. Although an accurate description with a ZINGER of a title may change closing prices on that sweatshirt from $3.13 to $16.82 (example). These selling prices add up FAST!

So on the other hand, I cannot TELL you how many of us old timers LOVE auctions that read

lot baby girl clothes
Ok. So I click on that link (which I found by accident, or while researching a product to sell) and find a buyers dream:
huge lot girl clothes. mostly 3's. some shoes 7 and 8. bought last fall at gymboree. too small now. shipping 16.00 (heavy package!)
HOORAY! That could be a sale that normally banked in 80 dollars or more, but due to poor title, received only a handful of lookers.
2. Here's Another Big Point: Buyers typically hate all caps.


I MEAN, IF I WANT TO LOOK AT SOMETHING, I WANT TO FEEL AS THOUGH MY SELLER IS NOT AN ANGRY, geBUSTIBLE, PERSON. WHAT IF THE SALE GOES BAD? WILL THEY HONOR IT? I MEAN... LOOK HOW ANGRY THEY ARE. IT'S ALMOST FRIGHTENING. OR MAYBE THIS SELLER JUST DOESN'T CARE THAT READING ALL CAPS IS RUDE? COULD ALSO BE A CLEAR LACK OF INTELLIGENCE (people really think that! which brings me to my last point:)
3. Spell Check! Even though every human makes spelling typos, reading them can be detrimental to your buyers. Especially if you have a lot! (Trust me, I still do it!)


If you don't have a spellchecker, try this: left-click your mouse and drag it (top-to-bottom) across the text you want to check. Then right-click INSIDE that highlighted area. Select "copy"
Go to ***.microspell.***/fixmytypos.html(replace the *** with www